The future of work is already here.

Customers are adopting disruptive technologies faster than your company can adapt.

To keep pace with today’s connected customers, your company must become a connected company.

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What you will learn.

Connected companies have an advantage because they move, learn and adapt faster than their competitors. In this book you'll learn what they are doing, how it works, and what it means for leaders.

What is a connected company?
Connected companies are learning organizations, with a culture of experimentation and fast feedback.
How do theys work?
Connected companies are made up of small, semi-autonomous teams, connected by a shared purpose and a common platform that helps them coordinate joint action.
What does this mean for leaders?
Leaders must get used to less control and creating an environment of clarity, trust, and common purpose.

Overview of the connected company

This short video describes key connected company principles.

Part one

Why change?

Customers are adapting disruptive technologies faster than companies can adapt.

Part two

What is a connected company?

To adapt, companies must operate not as machines but as learning organisms, purposefully interacting with their environment and continuously improving, based on experiments and feedback.

Part three

How does a connected company work?

A connected company learns and adapts by distributing control to the points of interaction with customers, where semi-autonomous pods pursue a common purpose supported by platforms that help them organize and coordinate their activities.

Part four

How do you lead a connected company?

Connected companies are living, learning networks that live within larger networks. Power in networks comes from awareness and influence, not control. Leaders must create an environment of clarity, trust, and shared purpose, while management focuses on designing and tuning the system that supports learning and performance.

The 21st century belongs to connected companies. Buy

Testimonials

Praise for The Connected Company.

Richard Saul Wurman

Dave Gray's vision makes sense. Not only common sense but courageous sense, which is needed at critical moments in a company's growth.

Dan Pink

The Connected Company is a clear, simple roadmap for business strategy in the 21st century.

Sean Park

I was blown away. Simply stated, I suspect it will go down as one of the most important management books of the early 21st century. It is a remarkable treatise on the new optimal organizational framework for businesses of the information age.

Rachel Happe

Required reading for any executive looking to take advantage of the opportunities available through emerging technologies.

About The Author

Dave Gray is the founder of XPLANE, the visual thinking company, a consultancy focused on increasing clarity, understanding and alignment in organizations. His first book, Gamestorming, has sold more than 100,000 copies and has been translated into 16 languages.

Dave Gray
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